If you are using Google Analytics Beta, use these instructions.
Over the last few months it seems like most of my SEO clients already have Google Analytics installed on their site. This is great because it immediately gives us a baseline of where the website stands. The only problem is that the analytics account is usually tied to their personal Google account which often times includes their personal gmail account, calendar and other personal bits of information that they probably don’t want to share with their SEO team. Thankfully there is an easy way to deal with this that allows us to share the analytics data while preserving the privacy of everything else that have in Google.
How to create an admin user in Google analytics
- Log into anlytics: https://www.google.com/analytics
- On the left hand column, titled “Name“, click on the name of the website you are wanting to share
- This will take you to the next screen. From here look over to the far right hand side of the screen. Over there you will see the “Actions” column and beneath that, the words Edit and Delete. Choose Edit.
- You will now be on the Profile Settings screen. Scroll all the way to the bottom.
- At the bottom you will see a section titled “Users with Access to Profile“. On the FAR right hand side of that dark gray bar you will see the words “+ Add User“. Click it!
- This will take you to the last screen in the process. From here you will only need to enter the person’s email address that you want to grant access to.
- Last step. Since you are providing access to your SEO in this example you will want to change the Access Type to “Account Administrator” and then hit “save”