Keyword Research

Optimizing for the right keywords is central to building a successful SEO campaign. Knowing what the competition for your keyword looks like, how much others are paying for advertising clicks and about how much traffic you can expect when you reach #1 are all things that solid keyword research will reveal.

For example, if you are a plumber looking to optimize your site for the keyword “Marietta Plumber” then keyword research will quickly reveal that for a newcomer to the online market it’s going to take 3 – 6 months to start seeing a consistent flow of 3 – 4 new, qualified leads per week. For a competitive local or national market it often makes more sense to find related keywords with less competition for the first round of SEO. These are usually called long tail keywords and will allow your website to begin receiving some traffic and gaining authority in the eyes of Google earlier then if you were to go for the more competitive keywords first.  Doing this will also provide a great foundation to launch your future SEO campaigns for more competitive keywords that will draw even more customers.

Get in touch with us for your free SEO analysis or website project assessment today.